How Subway Restaurant Can Avoid Marketing Myopia Essay

In 1965 seventeen stratum old Fred Deluca borrowed $1,000 from a friend Pete Buck and suggested an idea of starting Petes Super Submarines in Bridgeport, Connecticut. This franchise was started to help get through college to understand medicine, and in the following year they formed Doctors Associates Inc. to make do operations of the restaurants as that franchise expanded. The first electron tube franchised unit clear in Wallingford, Connecticut. (Subway.com/Subwayroot/)Fred Deluca and Pete Buck advertised on the radio the name Petes Subway to they eventually decided upon the name to Subway in 1968 as we know it today. The first mistake they made was putting the restaurant in a poor location. Their first year of business was a study experience and a challenge. A year later they opened their plunk for store after realizing that visibility and merchandise were some of the key factors to success. unneeded to say Subway restaurants swallow come to be very victorious franchises .In 2012, Subway honored CHEMCO with the cordial Responsibility Award. CHEMO provides hand trounce and a variety of other cleaning and sanitation supplies. The SUBWAY Social Responsibility Award recognizes a supplier that has d ane the most to give rise sustainable practices while reducing costs and improving quality in the SUBWAY system, (Subway.com/Subwayroot/) Marketing Myopia is managements failure to recognize its view of business. (Boone& adenosine monophosphateKurtz, 2013)Subways mission statement is Be the 1 sprightly Service Restaurant (QSR) franchise in the world, while delivering fresh, delicious sandwiches and an prodigious experience. Some strategies to avoid marketing Myopia are Dispose of their tonic fountain machine, since sodas are linked to childhood obesity. Subway could also learn employees whose English is more prominent. Incorporate a drive- thru. Subway declares that one of their salads provides fin servings of vegetables. While this is technically tru e, the vast majority of the servings are iceberg lettuce. Unfortunately, this is one of the least nutritious vegetables available. Salads have four grams of fiber.(About.com, 2013). If Subways mission is to be the 1 quick service restaurant (QSR) franchise, then no one should have to wait on food to be heated in the microwave. Subway promotes itself as a healthy alternative to greasy fast food, and this marketing approach has proven very successful. Studies headed up by Brian Wansink, director of the forage and Brand Lab at Cornell University in Ithaca, NY, concluded that Subway has acquired a so-called health halo people give themselves credit for alimentation at Subway and indulge in extra treats when they do so. tidy sum also underestimate the calories consumed after eating at Subway, as compared to a hamburger fast food franchise, such as McDonalds. (About.com, 2013) In the beside ten years maybe Subway can deliver and as Pizza Hut and Dominoes. Continue to go Global. Develo p a method where they can have free Wi-Fi days. Set up a KIOSK in store where customers can punch in their deliver orders. Develop a way the food can stay blue without the use of a microwave, perhaps solar energy (About.com, 2013)