The Ethical Foundations of Starbucks and Humana Essay -- GCSE Business

The Ethical Foundations of Starbucks and HumanaExecutive SummaryThis paper examines the ethical foundations of two companies operate in very different markets. Starbucks is a chain of coffee beanhouses specializing in epicurean coffee lines. Starbucks is based on sound ethical principals permeated through the cardinal core of its business line operations. The result of several probes exacts to a conclusion that Starbucks does business in a profitable and morally sound manner. Humana Inc. is a king-sized Health Maintenance Organization (health maintenance composition) with operations that place it third among the put across players in the field. In contrast to Starbucks, research demonstrates that Humana, and arguably all for-profit HMOs, lacks a sound ethical foundation. The boundaries between generating a healthy call back and providing quality medical care produce conflicts of interest, which for all involved lead to bad decisions and moral dilemas.The conclusions r eached in this paper are the result of panoptic investigation conducted through the Internet, personal interview, literature review, and legal findings. The consensus drawn from this depth psychology is that Starbucks is a shining example of corporate social responsibility and Humana is not. intro to Starbucks Starbucks is the United States number one specialty coffee retailer and a presence known around the world. It has over 2,600 coffee shops from Asia, Canada, the United terra firma and the United States. Starbucks not only sells coffee however pastries, food and drinks, mugs, and coffee making accessories. Starbucks sells their beans to restaurants, airlines, hotels, and by mail order. Starbucks mission statement is to establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow. The following six guiding principles will help us amount of capital the appropriateness of our decisi ons Provide a great work environment and cut through each other with respect and dignity. Embrace diversity as an ingrained component in the way we do business. Apply the highest standards of excellence to the purchasing, roasting, and overbold delivery of our coffee. Develop enthusiastically satisfied customers all of the time. Contribute positively to our communities and our environment. Recog... ...engaging in price reduction schemes that are not only unethical, but quite possibly illegal, Humana finds no problem paying its Chairman of the bill $4.5 million and its President and CEO, $3 Million.Humana FoundationThe charitable wing of the Humana organization was founded to support charitable organizations and institutions that promote education, health and human services, community using and the arts. While the group believes that these endeavors are indeed noble, Humana can not ask up for a poor ethical foundation by throwing money at the problem.Bibliography1. www.hoo vers.com2. www.starbucks.com3. www.citizensfunds.com4. www.businesswire.com5. www.responsibilityinc.com6. www.amcity.com7. www.archivetwst.com8. Ashby, Francine, Starbucks Case Study, Bucknell University 9. Kotha, Surest and Melissay Schilling, Starbucks Corporation, The University of Washington, WA10. www.starbucked.com11. LawCrawler. http//lawcrawler.findlaw.com/12. Vertuno, Jim. Texas Sues 6 HMOs over Health Care. Associated Press. December 17, 1999.13. http//www.hmopage.org/14. http//www.familiesusa.org/