case Study From Saga to Proton - 1994 Words

ACC 4291 INTEGRATED CASE STUDY SECTION 1 CASE REPORT CASE 3: PROTON – FROM SAGA TO EXORA Question 1 From a financial analyst perspective, has the proton management done a good job? Based on the financial performance of PROTON from 2005 till 2009, our observation from a financial analysis perspective showed that Proton management has not done a good job as far as financial performance is concern. The Key Financial Indicators (KFIs) covers measurements such as basic earnings per share, net assets per share; dividend paid as well as retained earnings carried forward. At a glimpse, almost all the KPI of Proton shows decrement throughout the years. Basic earnings per share (EPS) fluctuated vastly from 2005 to 2009. Proton recorded highest†¦show more content†¦On its own, PROTON has limited funds for research and development. Therefore collaborating with bigger automotive players lend research and development (RD) capabilities would be very beneficial, particularly in production of hybrid and electrical vehicles. Question 3 What broad consideration should determine the part of proton that are worth keeping and developing and matter of operation needs to be relocated or closed down? Proton needs to reconstruct its business structure by forgoing some part of business which are not worth keeping and expand those activities which generates ample profit. After analyzing Protons overall condition, firstly, the partnership with Lotus has helped Proton in strengthening the engineering, providing Proton an edge in Europe. Since Lotus is a British company that builds sports car, they have very well developed motor engineering technology which might be a gold opportunity for Proton to move forward and create more elegant and high-performance car models. In, Lotus even appeared in the Paris Auto Show 2010 with five slick looking sport cars. In order to move forward, Proton should seriously invest in RD with its strategic partner Lotus, to strengthen quality which they are unable to do themselves. In order to draw sales, you have to know how to attractShow MoreRelatedProton Supply Chain Challenges7696 Words   |  31 PagesPaper : Proton Supply Chain Challenges Table of Contents 1.0 Company Background 1-4 2.0 Problem Statement 5-7 3.0 Significant of Study 8-10 4.0 Proton Supply Chain Weaknesses 11-18 5.0 Recommendation 19-29 6.0 Conclusion 30 7.0 References 31-32 1.0) Company Background First national car, Proton Saga project was formed embark from the Look East Policy. Perusahaan Otomobil Nasional Sendirian Berhad (PROTON) wasRead MorePEST Analysis of Proton1769 Words   |  8 Pages 1.0 INTRODUCTION: PEST is a study which is apprehensive by describing the exterior of ecological manipulates on a company. The abbreviation locates for the Political, Economic, Social and Technological matters with the intention of may perhaps influence the tactical growth of a company (ESCAP 2009). Here I choose a business organization which is PROTON to classify PEST which manipulates a helpful technique of abbreviation the exterior surroundings in which this business functions. NeverthelessRead MoreBackground of Proton5504 Words   |  23 PagesBACKGROUND OF PROTON Proton Holdings Bhd Type Public (Bursa Malaysia: PROTON) Industry Automotive Founded 1983 Headquarters Subang Jaya and Shah Alam, Selangor Darul Ehsan Malaysia Key people Syed Zainal Abidin (Managing Director) Products Car, Automotive Parts Revenue RM8.23 billion MYR 2009 Net income RM240 million MYR 2009 Total assets RM7.52billion MYR 2009 Employees 10,300 Subsidiaries Lotus Website proton.com Proton is a Malaysian automobile manufacturer headquartered in SubangRead MoreProton Implementing a Global Strategy3140 Words   |  13 PagesProton implementing a global strategy Table of contents 1 Introduction 3 2 Protons motivation for expanding abroad 3 1 Traditional motivations for internationalization 4 2 Protons emerging motivations for internationalization 4 3 Impact of distance on global expansion 5 4 Protons global strategy 6 3 Scale economies 6 4 National differences 7 5 Scope economies 7 5 Protons current partnerships 8 6 DetroitRead MoreMaalaysian Automobile Exports of Spare Parts to Nigeria4950 Words   |  20 PagesContents 1.0 COMPANY OVERVIEW: Proton 2 1.1 Problem or Issue Identified. 3 1.2 Importance. 3 1.3 Proton’s Logo 4 1.4 Proton Parts Organisational Chart. 5 2.0 Research Questions. 6 3.0 Research Objectives and Framework. 6 3.1 Research Model 7 4.0 Literature Review: 8 5.0 Research Methodology And Design 18 5.1 Concept 18 5.2 Research Types. 19 5.3 Research Design: 19 5.4 Data Gathering Method 20 6.0 Ethical Consideration 20 7.0 REFERENCES 21 TOPIC: A study on Malaysian automobileRead MoreCar Industry Economic Analysis6167 Words   |  25 Pagesvehicles in the CBU (Completely Built Up) form by local distributors. 1. 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